Watsonville Evening Pajaronian,
Page 2, 20 July 1906
NEW FRUIT HANDLING FIRM IN THE FIELD
Carl Rappe and E.E. Seely Enter a Co-partnership With Every Indication of Success
Carl Rappe and E.E. Seely have formed a co-partnership in the fruit handling business and are getting into shape to market fruit this fall. They have already made arrangements to handle the fruit of several orchards in the vicinity of Prunedale in Monterey county and are daily circulating among fruit growers with a view to increasing the volume of their business considerably before the harvest time. Messrs. Rappe and Seely will use the old warehouse on Rodriguez street, back of the Eclipse Stables, as packing quarters. The building will be gotten into shape at an early date for fruit packing.
They will buy fruit outright or handle on commission and propose to put out a pack that will be a credit to the valley and to themselves and one that will bring top-notch prices in the markets of the world.
Mr. Rappe has been in Pajaro valley for many years, he having conducted a successful jewelry business in Watsonville for a long time, being succeeded in that line only recently by Canty & Goodenough. He is acquainted with nearly everybody in the valley and has a host of friends. While he has not been directly connected with the fruit business in the past, he is nevertheless a thorough business man, and his long residence in this locality has necessarily familiarized him to a very great extent with practical orcharding, packing and marketing. He will, therefore, experience little difficulty in getting in touch with that line of business.
Mr. Seely, his partner, is a practical and thoroughly experienced fruit grower and handler and the two should make a strong team as partners. “Ed,” as he is familiarly known, is a young man of keen business judgment and is extremely popular . He has lived in Pajaro valley for ten or twelve years and is well acquainted with the people of this community, where he has established himself in business.
The many friends of Messrs. Rappe and Seely wish them every success in their undertaking and see no reason why they should not prosper. Enterprise, business acumen and honesty, as embodied in these gentlemen, are essential to success in commercial life, and with all of those virtues they should encounter no obstacle that can not be readily surmounted.